Two concept coupes designed to inspire ideas and create discussion
DETROIT Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.
Chevrolet has always stood for making the aspirational attainable for all generations said General Motors North America President Mark Reuss. These two concepts interpret that vision for a new generation. Were seeking out our newest customers opinions, listening to their advice, and engaging them in new ways.
According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of todays potential car-buying public and a combined $1 trillion in purchasing power.
DETROIT Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.
Chevrolet has always stood for making the aspirational attainable for all generations said General Motors North America President Mark Reuss. These two concepts interpret that vision for a new generation. Were seeking out our newest customers opinions, listening to their advice, and engaging them in new ways.
According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of todays potential car-buying public and a combined $1 trillion in purchasing power.





